Conversion Optimization
Turning visitors into customers is a critical task and essential to generating a customer base and revenue. No matter your success at bringing in quality traffic, you’re going to fall short of your key performance indicators if those visitors aren’t utilizing your calls to action.
That’s why we provide an array of conversion optimization services, some of which are listed below.
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We help you create fictional representations of your typical and targeted users. Unlike typical marketing demographic and/or psychographic averages, personae are based on common critical tasks shared by a majority of users. We work closely with your sales, marketing team and/or PR to better understand your traditional or ideal users to generate these fictitious archetypes and develop ways to focus efforts on hitting this target audience by using this insight as a basis for design and content decisions. |
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We evaluate your site based on proven best practices and judged from the perspective of aiding personas in accomplishing critical tasks, such as submitting a lead flow or purchasing a product. Our arsenal of testing includes eye tracking, remote screen capture, five second analysis, click mapping and page load speed. These tests typically result in lower bounce rates, decreased shopping cart abandonment, higher form completion percentage and increased frequency of return visits. |
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Always Be Testing is a motto we follow. Splitting traffic among different versions of a page and analyzing the conversion results is an ongoing process with no conclusion. Conversion rates can consistently increase by adhering to this procedure. Our split testing methods provide statistically significant and invaluable data to guide all kinds of decisions, from content to design. We help with the entire process, including setting up the experiments, implementing proper analytics, assessing results and determining what elements to test next. |
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A well-designed landing pages helps convert paid media visitors by providing extremely relevant information specifically designed to address their unique search query and to match their current position in their buying or decision-making cycle. We can provide mockups or actually develop distinct landing pages that drive visitors to your calls to action. When creating landing pages, we take into account best practices and learning from our previous landing page creations to implement effective on-page elements, such as layout, images, headlines, body copy and design considerations. |